In the last couple of years the food packaging landscape has changed and is still evolving due to the awareness of climate change and global foot prints with many consumers now requesting less packaging, or packaging which is more ecologically friendly and opting for locally produced food products. That said almost all manufacturers realise how important a role that good packaging design plays in the marketing of a product. G3 Creative explain to potential clients that packaging should not only protect and secure the product but just as importantly be an extension to a company's marketing strategy and play a direct link between the brand and the consumer.

It is estimated that shoppers on average will spend just a few seconds scanning shelves in a supermarket and in that few seconds your design has got to STAND OUT from the plethora of similar products all shouting to be picked up, inspected and bought. Companies realise that the success or failure of their product rests in part on the skill, knowledge and talent of the packaging designer.

Computer Arts Projects magazine approached G3 Creative Solutions for our top ten packaging tips and images, now published in 100 Graphic Design Icons in Computer Arts Projects issue 100. Available online at: www.computerarts.co.uk

If you'd like to see our portfolio, find out more about us, or just discuss how G3 Creative Solutions can help you address your design and advertising needs, call Brian McGuffie on 01389 875 889 or email us at: mail@g3creative.co.uk