At G3 Creative we believe that every product - your own work of art and masterpiece of design and construction - deserves brilliant packaging.
We have particular experience within the food industry having completed new labels and packaging design for the Spanish organic food company, Sierra Rica Organic Foods and we have worked on designs for WeightWatchers - ready meals, Antony Worrall Thompson - organic soups and McIntosh of Dyce- ready meals.
In the last couple of years the food packaging landscape has changed and is still evolving due to the awareness of climate change and global footprints, with many consumers now requesting less packaging, or packaging which is more ecologically friendly and opting for locally produced food products. That said almost all manufacturers realise how important a role that good packaging design plays in the marketing of a product. Our graphic designers explain to potential clients that packaging should not only protect and secure the product but just as importantly be an extension to a company’s marketing strategy and play a direct link between the brand and the consumer.
It is estimated that shoppers on average will spend just a few seconds scanning shelves in a supermarket, or items online and in that few seconds your design has got to STAND OUT from the plethora of similar products all shouting to be picked up, inspected and purchased. Companies realise that the success or failure of their product rests in part on the skill, knowledge and talent of the packaging designer. With the huge change in consumer habits the online war has now overtaken the price war and more time starved tech savvy shoppers are opting to use smartphones to browse and purchase groceries, so make sure your product has well designed packaging that connects with the consumer. Don't fit in and get left on the shelf - STAND OUT and get picked.
Computer Arts Projects magazine approached G3 Creative for our top ten packaging tips and images, now published in 100 Graphic Design Icons in Computer Arts Projects issue 100.