Our design and brand identity consultancy team are often have to explain the difference between a logo design, corporate identity and branding to clients so here is a very brief explanation:
Logo design – A logo is a mark or icon that visually identifies a company.
Corporate identity – A package of visual aspects that form part of the overall brand and include the logo.
Branding – Encompasses the perceived psychological and emotional corporate image as a whole.
G3 Creative's logo designers can help brands establish their unique story, raise their company’s profile, help them grow and evolve, create an atmosphere that entices potential customers to purchase without you having to do the hard selling. Our design team can make your business stand out from the crowd with engaging professional logo design.
In business, good logo design and branding isn’t a luxury. It’s an absolute necessity whatever business you’re in, the right company image is vital if your business is to make a lasting impression, develop, grow and reach its full potential. According to the Design Council in Britain, almost 50% of all businesses are heading for long-term decline by failing to invest in professional graphic design.
A company logo is usually the first thing a potential customer sees and identifies with. In a very crowded marketplace, we believe that effective marketing is impossible without a strong brand image, it is the essence of your business, your tone of voice, vital to give customers a strong reason to choose your brand over the competition.
G3 Creative specialises in creating a unique, relevant and memorable logo design, corporate identities and branding, which will not only raise the visibility of your company and add a professional look to your business but will also make it stand out ahead of the competition. Our aim is to help businesses of all sizes get their message across with professional, high-quality, cost-effective, creative graphic design.
G3 Creative believe that good graphic design is not mere decoration, but a means of achieving a predetermined purpose. It can influence the way people behave, encourage understanding, change the way they perceive your business, your products and services. That’s why we will go right back to the drawing board to make sure that all our graphic design makes a difference to your business.
We also know that colour plays a big part in brand recognition but should not be an integral component of the logo design, which would conflict with its functionality. For instance, certain colours can convey different emotions and that's why colour is very useful for linking certain types of products with a brand e.g. warm colours like red, orange, yellow are linked to hot food and so can be seen in many fast food logos.
At G3 Creative we know that a brand identity goes beyond a logo and should be the heart and soul of your business and something that your entire workforce should embrace. Our design team strive for perfection in all aspects of design by capturing the spirit of your brand. See samples of branding and logotypes designed by the G3 Creative team on 'Our Work' page.
By understanding your competitors - G3 Creative can develop a logo or brand that can make you unique, retain existing customers and attract new business. Whether you are a start-up business looking for a corporate identity, or an existing company needing a total re-brand, we can create one that is relevant to your business and creates a real impact. Remember - in essence, your brand is your business and all it stands for. Like anything new your brand will take time to get noticed and trusted, so don’t expect new business to start flooding in straight away.
Our design studio has engaged with clients throughout Scotland delivering inspired, effective, intelligent graphic design work since 2005. Call us today - we would love to hear from you and bring your brand to life - so get in touch if you want G3 Creative to build you a cohesive, timeless identity that creates a lasting impression and gets your business noticed.