Our graphic designers often have to explain the difference between a logo design, corporate identity and branding to clients so here is a very brief explanation:
Logo design – A logo is a mark or icon that visually identifies a company.
Corporate identity – A package of visual aspects that form part of the overall brand and include the logo.
Branding – Encompasses the perceived psychological and emotional corporate image as a whole.
G3 Creative's logo designers can help brands establish their unique story, raise their company’s profile, create an atmosphere that entices potential customers to purchase without you having to do hard selling and stand out from the crowd - It’s engaging professional graphic design that makes all the difference.
In business, good logo design and branding isn’t a luxury. It’s an absolute necessity whatever business you’re in, the right company image is vital if your business is to develop, grow and reach its full potential. According to the Design Council in Britain almost 50% of all businesses are heading for long-term decline by failing to invest in professional graphic design.
A company logo is usually the first thing a potential customer sees and identifies with. In a very crowded market place, we believe that effective marketing is impossible without a strong brand image, it is the essence of your business, your tone of voice, vital to give customers a strong reason to choose your brand over the competition.
G3 Creative specialise in creating unique, relevant and memorable logo design, corporate identities and branding, which will not only raise the visibility of your company and add a professional look to your business, but will also make it stand out ahead of the competition. Our aim is to help businesses of all sizes get their message across with professional, high-quality, cost-effective, creative graphic design.
We believe that good graphic design is not mere decoration, but a means of achieving a predetermined purpose. It can influence the way people behave, encourage understanding, change the way they perceive your business, your products and services. That’s why we will go right back to the drawing board to make sure that all our graphic design makes a difference to your business.
We also know that colour plays a big part in brand recognition but should not be an integral component to the logo design, which would conflict with its functionality. For instance certain colours can convey different emotions and that's why colour is very useful for linking certain types of products with a brand e.g. warm colours like red, orange, yellow are linked to hot food and so can be seen in many fast food logos.
At G3 Creative we know that a brand identity goes beyond a logo and should be the heart and soul of your business and something that your entire workforce should embrace. See samples of branding and logotypes designed by the G3 Creative team on 'Our Work' page.
By understanding your competitors we can develop a logo that can make you unique, retain existing customers and attract new business. Whether you are a start-up business looking for a corporate identity, or an existing company needing a total re-brand, we can create one that is relevant to your business and creates a real impact. Remember - in essence your brand is your business and all it stands for. Like anything new your brand will take time to get noticed and trusted, so don’t expect new business to start flooding in straight away.
Send us an email or give us a call if you want G3 Creative to build you a cohesive, timeless identity that ticks all the boxes and gets you noticed - we would love to hear from you and bring your brand to life.